About us

Journoo’s Mission & Purpose

Journoo’s mission is to maximize long-term user benefit by making self-reflection easier and more productive. We provide an incredibly intelligent private companion that turns everyday reflections into actionable insights, healthier relationships, and measurable progress toward your goals.

Reflect: A Conversation with Yourself

Journoo transforms journaling from a simple act of recording into a dynamic conversation with yourself. It helps you move beyond the surface of your daily experiences to uncover the “why” behind your thoughts and feelings, fostering a deeper self-understanding.

• Discover Your Inner Patterns: Go beyond just tracking your mood. Journoo helps you connect the dots between your activities, relationships, and emotions, revealing what truly drives your well-being. It’s like having a personal analyst who can highlight the patterns you might have missed.
• Deepen Your Insights with Smart Guidance: As you write, Journoo acts as an insightful guide. It doesn’t just listen; it asks insightful questions, prompting you to explore your thoughts deeper and see things from new perspectives.
• See the Big Picture: With its powerful memory and analytics, you can zoom out to see the larger story of your life. Explore trends in your emotions, identify recurring themes, and gain self-awareness by seeing how your narrative evolves over weeks, months, and years.

Connect: Nurture Relationships

Meaningful growth rarely happens in isolation. Journoo is built on the belief that a rich and satisfying life is made of strong connections. It can help you intentionally nurture positive relationships, helping you support and connect with the people who matter most.

• Understand Your Relational Health: Journoo automatically recognizes the people in your life, helping you see how your relationships impact your well-being. It celebrates the positive connections and can gently nudge you to reconnect with important people you may have lost touch with.
• Learn from Every Interaction: Recount a difficult conversation, and Journoo can help you process it, later prompting you to reflect on what you learned. Express gratitude for a friend, and it reinforces that positive bond, helping you build a conscious appreciation for your support system.
• Analyze and Strengthen Your Bonds: Over time, you can see the emotional patterns within your key relationships. This unique insight helps you invest your energy wisely, fostering the connections that bring you the most joy and support.

Grow: Turn Intention into Achievement

Reflection and connection are the fuel for growth. Journoo helps you channel that fuel into meaningful action, allowing self-awareness to support action towards significant goals.

• Make Your Goals Visible and Actionable: Journoo helps you get clear on what you want and how you’ll get there. As you write journal entries, it tracks and shows visual progress, and when you get off-track it also reminds you to stay focused on what matters most.
• Draw on Your Own Wisdom: When you face a challenge, Journoo can surface your own past successes and related decisions. It helps you tap into your own history of resilience and wisdom, providing the confidence you need to take the next step.
• Live in Alignment with Your Values: True growth is about more than just checking boxes. By keeping your core values front and center, it helps ensure that the goals you achieve are the ones that will bring you lasting fulfillment.

It’s these moments where an intelligent companion can transform simple reflection into genuine growth.

You really need to try it.

My Journey

May I have your attention, please?

Journaling helps me focus my attention and is an essential tool supporting continuous learning and transformation. I’m so grateful for the opportunity to share Journoo with you.

Starting to keep a journal

I began keeping a journal long ago and it’s allowed me to see how attention is the most valuable asset. Realizing that led me to minimalism, giving up all social media long before it was cool, limiting screen time, blocking ads, prioritizing quality time and connection. I was so all-in, I even built an award-winning [modest] minimalist home.

When we let our attention scatter, we become reactive to the world, causing us to lose direction. Journaling (alongside meditation) is how I keep my attention focused—a deliberate, truth-seeking act of deciding who I want to be and where I want to go. It’s been essential in my success, giving me space to reflect on my thoughts, actions, decisions, and values while helping me stay focused on my long-term goals.

Becoming obsessed with work/life balance

Honoring attention and seeking financial freedom informed my decision to create my last business to be as efficient as possible. The first few years were incredibly difficult working non-stop and making nothing. Early on I was lucky to read Think & Grow Rich, which helped me develop a success mindset and self-confidence. I made a commitment to never quit and had faith that if I kept delivering value things would work out.

Journaling helped me stay focused and keep building that business to the point that it has required less than a few hours a month… for years… while growing! I can’t believe how lucky I am that things have worked out so well. What is essentially a sabbatical the past couple of years gave me lots of time to think.

The learning sabbatical

All the extra time was used developing a deeper relationship with my family, learning many new things, and becoming happier and healthier than ever. The flexibility also allowed me provide my family with transformative experiences like multi-month trips and literally moving to a different state for the kids to attend a new type of school.

Working so little was also a surprisingly empty experience—even with how rewarding my activities were. Journaling helped me see what an opportunity there is to be a net positive on the world. That’s what led me to create Journoo.

Core values and philosophy

My personal journey is grounded in a set of core philosophies: stay Present and Open to experience of life, aim up and take on as much Responsibility as I can handle, act and speak with Integrity, practice rigorous Honesty and Forgiveness, have Faith that the transcendent good of the Universe will guide me, pray for the Courage I need to persevere, always have Humility recognizing the enormous role Luck plays in life, and have Gratitude for the opportunity I have to be of Service. We’re all just doing the best we can with the tools we have. Positive Mindset seems important, too (thanks Mom!).

The philosophy of service—first to ourselves, then to others—is at the core of Journoo. And to make that commitment real, I’m pledging 10% (or more) of the company to support non-profit Mental Health, Scientific Research, and Aviation causes through Founders Pledge.

Living Above it All

I’ve always been obsessed with airplanes and helicopters… basically anything that flies or goes fast. I love how aviation inspires us to create, learn, and explore.

As an artist, I’m fascinated with finding new perspectives. Each hour I spend flying is filled with wonder and joy. It is so much fun!

Being up in the clouds, looking down at our vast and amazing planet is remarkable. It’s like stepping back from a canvas. When we fly, we can take that perspective shift and see new things about ourselves.

Above It All is my reference to the philosophy embodied by celebrating the spirit of exploration and discovery, encouraging mindfulness, movement, and a humble attitude towards life.

Closing thoughts, gratitude

Journoo started as a humble project to learn to make something useful with AI. Pre-MVP it has already become so much more. It’s become an opportunity to work with some of the smartest people I’ve ever met—and I’m so grateful they are interested to help.

My hope is that Journoo not only helps you find clarity, but also deepens your connection with yourself and the people you love. We’re just getting started, and I can’t wait to see how we can grow together. Thank you!

Have a great day, it’s a great day to have!